Google Listings & Ads


Google Listings & Ads simplifica la presentación de tus productos a los compradores en Google. Tanto si eres nuevo en la publicidad digital como si eres un experto en marketing, puedes ampliar tu alcance y hacer crecer tu negocio, de forma gratuita y con anuncios.

Sincroniza tu tienda con Google para enumerar productos de forma gratuita, ejecutar anuncios pagados y realizar un seguimiento del rendimiento directamente desde el escritorio de tu tienda.

Con Google Listings & Ads:
Conecta tu tienda sin problemas con Google Merchant Center.
Llega a los compradores online con anuncios gratuitos.
Incrementa el tráfico y las ventas de tu tienda con las campañas de compras inteligentes.

Conecta tu tienda sin problemas

Integra con Google Merchant Center para subir datos relevantes de la tienda y de los productos a Google. Tus productos se sincronizarán automáticamente para que la información esté disponible para las publicaciones gratuitas, los anuncios de Google y otros servicios de Google.

Crea una nueva cuenta de Merchant Center o vincula una existente para conectar tu tienda y publicar productos en Google de forma gratuita y con anuncios.

Llega a los compradores online con anuncios gratuitos

Muestra los productos elegibles a los compradores que buscan lo que ofreces y dirige el tráfico a tu tienda con las publicaciones gratuitas de Google en la pestaña de compras.

Tus productos también pueden aparecer en la búsqueda de Google, Google Images y Gmail si vendes en Estados Unidos.

Aprende más sobre los países compatibles con las publicaciones gratuitas de Google aquí.

Aumenta el tráfico y las ventas de la tienda con Google Ads

Haz crecer tu negocio con las campañas de Smart Shopping. Crea una campaña publicitaria para promocionar tus productos en la búsqueda de Google, Shopping, YouTube, Gmail y la red de display.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Empieza con hasta 150 dólares de crédito publicitario al crear una cuenta de Google Ads

Get up to $150* in ad credit to help you get started on Smart Shopping Campaigns. The promotional code will be applied when you start spending and serve your first ad impression, and whatever you spend over the next 30 days, up to $150, will be added back to your account.

*Ad credit amounts vary by country and region.

Criterios para recibir un crédito publicitario:

  • La cuenta no tiene ninguna otra promoción aplicada.
  • La cuenta de Google Ads factura en un país donde se ofrecen promociones de Google Partners.
  • La cuenta sirvió su primera impresión de anuncio en los últimos 14 días.

Review the static terms here.


Requisitos mínimos

  • WordPress 5.5 o superior
  • WooCommerce 5.2 o superior
  • PHP versión 7.3 o superior (se recomienda PHP 7.4 o superior)
  • MySQL versión 5.6 o superior

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Instalación automática

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Instalación manual

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

¿Dónde puedo informar de fallos o contribuir con el proyecto?

Bugs should be reported in the Google Listings and Ads GitHub repository.

¡Esto es impresionante! ¿Puedo contribuir?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


¿Qué es Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

¿Dónde aparecerán mis productos?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

What are Smart Shopping campaigns?

Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Smart Shopping campaigns cost?

Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Smart Shopping campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.


13 de septiembre de 2021
I really had high expectations of the plugin but I have had several problems: 1. Testing create a Google Merchant account from the Google Listings & Ads wizard and now i can't change account, have no option to change it. 2. In the same way, I go to the Google Merchant administration panel and it won't let me delete it because it appears as a subaccount and I must contact the administrator to be able to delete it, I don't know which will be the woocomerce administrator? Message that appears "To delete a subaccount like this, contact the administrator of the main account to which it is linked." 3. Uninstall the plugin and install it again to start from scratch and the default accounts appear again.
10 de septiembre de 2021
I submitted the feed and it got my account suspended. I had to delete all the products in Merchant Center and start over with an XML product feed. Wow. Stay away.
9 de septiembre de 2021
I tried to create a free and paid campaigns, but after wasting a day trying it gave lot of errors to fix. Is really difficult to configure correctly a campaign, you must have to be an expert in Google digital marketing and code programming. Installed on my two websites but crashes both all the time. A terrible plugin and a great waste of time!!!
12 de agosto de 2021
I'll keep this short and simple. I was excited about this Plugin as I felt it would save me a lot of work. Instead of saving me time it took more time to populate my products with the info needed. Then after spending hours updating all my products on 3 different sites with the Google required info this Plugin CRASHED ALL THREE OF MY SITES! Leave this Plugin alone. You will be better off and save time and headaches by adding your products manually to you account.
11 de agosto de 2021
As others mentioned, this does not work for existing accounts and creates a new account. Stay away and don't waste your time on it.
10 de agosto de 2021
It never worked. I clicked on the button to start the process, but it just said "Error loading feed"
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Colaboradores y desarrolladores

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Registro de cambios

1.4.3 – 2021-09-08

  • Fix – PHP notice when creating a product variation.
  • Tweak – Hide channel visibility box and attributes tab if the setup is not completed.

1.4.2 – 2021-08-24

  • Fix – Fix a potential fatal error when WooCommerce isn’t active while activating Google Listings and Ads.
  • Fix – Fix margin/padding styles for the AppButton when having spinner/icon/text.
  • Fix – Make audience country searchable in Setup Ads.
  • Fix – Remove file autoloads for namespaced packages.
  • Tweak – Remove all «STEP [NUMBER]» texts from step headers on the onboarding setup, paid campaign setup, and free listings edit pages.
  • Tweak – WC 5.5 compatibility.

1.4.1 – 2021-08-16

  • Fix – Allow connection test page for other admin users.
  • Fix – Allow spaces in paths when prefixing vendor namespaces.
  • Fix – Database error: «Specified key was too long». i.e. removed the product_issue index from the merchant_issues table.
  • Fix – Fatal error when activating plugin with no Merchant Center account connected.
  • Fix – Some pre-sync errors being skipped in the product issues table.
  • Fix – display the correct currency actually used for the paid campaign budget.
  • Tweak – Limit the product descriptions to 5000 characters when syncing.

See changelog for all versions.