Google Listings & Ads


Google Listings & Ads simplifica la presentación de tus productos a los compradores en Google. Tanto si eres nuevo en la publicidad digital como si eres un experto en marketing, puedes ampliar tu alcance y hacer crecer tu negocio, de forma gratuita y con anuncios.

Sincroniza tu tienda con Google para enumerar productos de forma gratuita, ejecutar anuncios pagados y realizar un seguimiento del rendimiento directamente desde el escritorio de tu tienda.

With Google Listings & Ads:
Conecta tu tienda sin problemas with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Conecta tu tienda sin problemas

Integra con Google Merchant Center para subir datos relevantes de la tienda y de los productos a Google. Tus productos se sincronizarán automáticamente para que la información esté disponible para las publicaciones gratuitas, los anuncios de Google y otros servicios de Google.

Crea una nueva cuenta de Merchant Center o vincula una existente para conectar tu tienda y publicar productos en Google de forma gratuita y con anuncios.

Llega a los compradores online con anuncios gratuitos

Muestra los productos elegibles a los compradores que buscan lo que ofreces y dirige el tráfico a tu tienda con las publicaciones gratuitas de Google en la pestaña de compras.

Tus productos también pueden aparecer en la búsqueda de Google, Google Images y Gmail si vendes en Estados Unidos.

Aprende más sobre los países compatibles con las publicaciones gratuitas de Google aquí.

Aumenta el tráfico y las ventas de la tienda con Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Requisitos mínimos

  • WordPress 5.7 o superior
  • WooCommerce 6.0 o superior
  • PHP versión 7.3 o superior (se recomienda PHP 7.4 o superior)
  • MySQL versión 5.6 o superior

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Instalación automática

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Instalación manual

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

¿Dónde puedo informar de fallos o contribuir con el proyecto?

Bugs should be reported in the Google Listings and Ads GitHub repository.

¡Esto es impresionante! ¿Puedo contribuir?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


¿Qué es Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

¿Dónde aparecerán mis productos?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


21 de junio de 2022
Please do not make our mistake and find an alternative. Following an update of the plugin all of our 7000 products unsynced from Google Ads and Google Merchant. Despite repeated correspondence with the support team it appears they are unaware of what is causing the issue or how to fix it. Simply not fit for purpose.
18 de junio de 2022
This plugins is laking features which make it useless in most instances. For one there is no way to map or use GTIN/MPN numbers from Woocommerce, no guidance on what fields to use for that, and most products will be invalidated by merchant center without that. Also, there is no way to setup local inventory feed, no mention of it, and again no information on how to proceed so another Feed plugin is needed just for that, which at that point begs the questions why have two plugins installed? The only real use of this plugin is that you can sort of manage ads from the plugin, but again there are a lot of tasks that can't be done so still need to login to Google Ads. I have found in the 2 installations I tried to use it I had to uninstall it and go back to feed plugins that mapped GTIN to either SKU or a GTIN field and did local inventory feeds.
12 de junio de 2022
Doesn’t recommend if your products are variable. You’ll still need to corrections in Google Merchant Center on your own, including Product Images, Product Descriptions and other fields that matter. Tested some plugins and decided to uninstall and make this 1 star review.
4 de junio de 2022
I don't think plugin authors are focused for this task. if you do not want to lose your google merchant / ads account ( which will get a lot harder to create in future ) stay away from this plugin.. nothing works properly. there is no fields match. google requirements and woocommerce fields can not match together. ( imagine my products are all in variants by size, attribute name "size" and this plugin didn't see it )
1 de junio de 2022
O plugin funciona bem, basta configurar os produtos e a loja corretamente.
27 de mayo de 2022
The idea behind the plugin is great. Unfortunately, the setup is not always flawless and there is little (if any) consideration for variable products. This plugin still needs a lot of improvement. I recommend CTX Feed as a more advanced alternative.
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Colaboradores y desarrolladores

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Registro de cambios

1.13.6 – 2022-06-21

  • Fix – Cannot disconnect Jetpack when other activated plugins are using Jetpack connection.
  • Fix – Compatibility CES prompts with WC 6.6.0.
  • Fix – Multiple CES prompts on the Dashboard Page.

1.13.5 – 2022-06-15

  • Fix – Avoid losing focus when selecting an option in Tree Select Control.
  • Fix – Bump node-forge from 1.2.1 to 1.3.1.
  • Tweak – Clear input search filter after selecting an option.
  • Tweak – Disable Review Request in Standalone Accounts.
  • Tweak – Update copy for Free and Enhanced Listings merge
  • Tweak – WC 6.6 compatibility.

1.13.4 – 2022-06-07

  • Fix – Adding Github Actions for storybook.
  • Fix – Do not show error notice when Merchant Center review request API call failed.
  • Fix – Do not store URL matches transient until fully connected.
  • Fix – Fix GitHub Workflow paths.
  • Fix – Use commit instead of branch for storybook dependency.
  • Tweak – Always compare site URL hash without trailing slash.
  • Tweak – Compliance Policy links.
  • Tweak – WC 6.6 compatibility.

See changelog for all versions.