Google Listings & Ads


Google Listings & Ads simplifica la presentación de tus productos a los compradores en Google. Tanto si eres nuevo en la publicidad digital como si eres un experto en marketing, puedes ampliar tu alcance y hacer crecer tu negocio, de forma gratuita y con anuncios.

Sincroniza tu tienda con Google para enumerar productos de forma gratuita, ejecutar anuncios pagados y realizar un seguimiento del rendimiento directamente desde el escritorio de tu tienda.

Con Google Listings & Ads:
Conecta tu tienda sin problemas con Google Merchant Center.
Llega a los compradores online con anuncios gratuitos.
Incrementa el tráfico y las ventas de tu tienda con las campañas de compras inteligentes.

Conecta tu tienda sin problemas

Integra con Google Merchant Center para subir datos relevantes de la tienda y de los productos a Google. Tus productos se sincronizarán automáticamente para que la información esté disponible para las publicaciones gratuitas, los anuncios de Google y otros servicios de Google.

Crea una nueva cuenta de Merchant Center o vincula una existente para conectar tu tienda y publicar productos en Google de forma gratuita y con anuncios.

Llega a los compradores online con anuncios gratuitos

Muestra los productos elegibles a los compradores que buscan lo que ofreces y dirige el tráfico a tu tienda con las publicaciones gratuitas de Google en la pestaña de compras.

Tus productos también pueden aparecer en la búsqueda de Google, Google Images y Gmail si vendes en Estados Unidos.

Aprende más sobre los países compatibles con las publicaciones gratuitas de Google aquí.

Aumenta el tráfico y las ventas de la tienda con Google Ads

Haz crecer tu negocio con las campañas de Smart Shopping. Crea una campaña publicitaria para promocionar tus productos en la búsqueda de Google, Shopping, YouTube, Gmail y la red de display.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

Empieza con hasta 150 dólares de crédito publicitario al crear una cuenta de Google Ads

Get up to $150* in ad credit to help you get started on Smart Shopping Campaigns. The promotional code will be applied when you start spending and serve your first ad impression, and whatever you spend over the next 30 days, up to $150, will be added back to your account.

*Ad credit amounts vary by country and region.

Criterios para recibir un crédito publicitario:

  • La cuenta no tiene ninguna otra promoción aplicada.
  • La cuenta de Google Ads factura en un país donde se ofrecen promociones de Google Partners.
  • La cuenta sirvió su primera impresión de anuncio en los últimos 14 días.

Review the static terms here.


Requisitos mínimos

  • WordPress 5.6 o superior
  • WooCommerce 5.8 o superior
  • PHP versión 7.3 o superior (se recomienda PHP 7.4 o superior)
  • MySQL versión 5.6 o superior

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Instalación automática

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Instalación manual

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

¿Dónde puedo informar de fallos o contribuir con el proyecto?

Bugs should be reported in the Google Listings and Ads GitHub repository.

¡Esto es impresionante! ¿Puedo contribuir?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


¿Qué es Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Smart Shopping campaigns here.

¿Dónde aparecerán mis productos?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Smart Shopping campaigns?

Smart Shopping campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Smart Shopping campaigns cost?

Smart Shopping campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Smart Shopping campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Smart Shopping campaign.


20 de enero de 2022
After about 4hrs of mine spend reaching out, to live chat who referred me to a support team who passed on info to the development team, I get a half baked reply back telling me to use filters. Why? Because my clients WooCommerce store enters product prices excluding GST (tax). In my opinion this is normal. The tax obviously shows on the front end product page as I've set a tax rate in WooCommerce. Google Merchant Centre is failing my previously live shopping ads with the following error: Mismatched value (page crawl) [price] It isn't happy that I'm entering the price excluding tax, and the front end is showing the product price with tax. The support team here first suggested I go through all 150 products of mine and change the prices so they are entered inclusive of tax!! Really? Is that how most stores are run? I don't think so. And disrupt my clients store? No thanks! So the developer got back to one of the support staff and told me to add filters to fudge the price: "You could add the filters woocommerce_gla_product_attribute_value_sale_price & woocommerce_gla_product_attribute_value_price to override the price manually. The price with taxes could be returned with the wc_get_price_including_tax." So bottom line: If your store uses prices entered ex GST/tax this plugin won't work without expensive developer input. This has lost me a client, and very much stings. I've built my career around WooCommerce, so I hope this one plugin is the exception. Either terrible support, terrible developers, or both. Stay clear.
19 de enero de 2022
Plugin has hundreds of complaints and issues in the forums, and all they do is tell you to email them, and then they do nothing to resolve the flaws in the plugin. Hence the 2 star average reviews. What a disaster. We will go back to using the roduct Feed Pro plugin instead.
7 de enero de 2022
Vorsicht - erzeugt krititische funktionsstörungen Die Installation ist umständlich, aber machbar. Noch bevor ich das Feintuning vornehmen konnte, musste ich feststellen, dass das shopsystem keine Bestellbenachrichtigungen mehr an mich sendet. Sobald ich das Plugin deaktivierte, war die Funktion glücklicherweise wieder okay. Caution - creates critical dysfunction Installation is cumbersome, but doable. Before I could fine-tune it, I had to find out that the shop system was no longer sending me order notifications. Fortunately, as soon as I deactivated the plugin, the function was okay again.
29 de diciembre de 2021
My Google Merchant Account stopped working after using this plugin. It doesn't properly configure the account. And what is the most important it doesn't feed products as it should. And there is no field mapping settings or anything. Shame on Woocommerce for release this
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Colaboradores y desarrolladores

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Revisa el código , echa un vistazo al repositorio SVN o suscríbete al registro de desarrollo por RSS.

Registro de cambios

1.10.0 – 2022-01-13

  • Add – Bulk update channel visibility for coupons.
  • Add – CES prompts for initial setup and campaign creation.
  • Add – Pre-fill shipping rates during free listing configuration wizard.
  • Add – Pre-fill shipping rates in Setup Merchant Center flow based on store’s shipping settings.
  • Add – Sync products’ shipping label/class to Merchant Center.
  • Fix – Drop WC 5.7 support.
  • Fix – Fatal error when creating Ads account without Site Title.
  • Fix – Fix/1078 shipping values flash during onboarding setup.
  • Fix – Fixing coupon test issue.
  • Fix – Group shipping rate by price and currency, and display the right currency in shipping rate input.
  • Fix – MC address validation.
  • Fix – Remove WC’s is_ajax (deprecated in 6.1) in favor of proxied WP wp_doing_ajax.
  • Fix – Removed state/region address validation .
  • Fix – Replace cloneDeep within .~/data/reducer.js with functions that would not mutate other references of the state tree.
  • Tweak – WC 6.1 compatibility.

1.9.0 – 2021-12-15

  • Add – Pre-fill target audience countries during onboarding using WooCommerce shipping zones. #1131
  • Add – Pre-fill target audience countries with suggestions based on WooCommerce settings. #1145
  • Fix – Fatal error on plugin deactivation. #1142
  • Fix – Fix UI loading flicker in Setup MC Step 2 «Choose your audience» page. #1146
  • Fix – Fix e2e test after copy update. #1134
  • Tweak – Display help cursor for tooltip. #1130
  • Tweak – Update product channel visibility’s styling to match that of coupons channel visibility. #1135
  • Tweak – Updated @wordpress/scripts@17.1.0. #1132
  • Tweak – WC 6.0 compatibility.
  • Tweak – WP 5.9 compatibility.
  • Update – min. WC version to 5.7. #1110

1.8.0 – 2021-11-30

  • Update – UX improvements on account connections in Setup Merchant Center flow.

1.7.0 – 2021-11-24

  • Add – The partial authorization feature of Google account to the onboarding setup, Google Ads setup and reconnection pages.
  • Add – Accept login_hint when generating OAuth URL.
  • Add – Review request inbox notification after 10 conversions and 100 free listing clicks
  • Update – Add support for retrieving the name and domain from the Google API
  • Fix – Add support for Norwegian language, nb and nn
  • Fix – Report tabs lose active state when changing chart.
  • Tweak – Update in_stock and out_of_stock availability enums
  • Tweak – Retry async jobs on timeout
  • Tweak – Reduce the bundle size of the index.js file.
  • Tweak – refactored legacy WC menu highlighting effect.

See changelog for all versions.