Mailchimp for WooCommerce


Únete a los 17 millones de clientes que utilizan MailChimp, la plataforma de automatización de marketing más grande del mundo, para desarrollar tu estrategia de marketing de comercio electrónico. Con la integración oficial de MailChimp para WooCommerce, tus clientes y sus datos de compra se sincronizan automáticamente con tu cuenta de MailChimp, lo que facilita el envío de campañas dirigidas, el seguimiento automático de los clientes después de la compra, la recomendación de productos, la recuperación de carritos abandonados y medir el ROI de tus esfuerzos de marketing. Y es completamente gratis.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Configura automatizaciones de marketing para recordar a tus clientes los artículos que dejaron en su carrito o que vieron en tu sitio, recupera clientes perdidos y realiza un seguimiento posterior a la compra. (¡Ahora disponible para cuentas gratis!)
  • Muestra recomendaciones de productos.
  • Rastrea y segmenta a los clientes según el historial de compras y la frecuencia de compra.
  • Mira los datos detallados de tu rendimiento de marketing en tu escritorio de MailChimp.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Incrusta automáticamente un pop-up que convierta a los visitantes de tu web en suscriptores.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.

Notas importantes

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0. compatibility is limited to Business tier users only.


Before You Start

Here are some things to know before you begin this process.
– This plugin requires you to have the WooCommerce plugin already installed and activated in WordPress.
– Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.0 or greater.
WP_CRON must be activated with your hosting provider to sync data. Please verify that it is enabled.
– We recommend you use this plugin in a staging environment before installing it on production servers. To learn more about staging environments, check out these related WordPress plugins.
– Mailchimp for WooCommerce syncs the customer’s first name, last name, email address, and orders.
– WooCommerce customers who haven’t signed up for marketing emails will appear in the Transactional portion of your audience, and cannot be exported.

Getting Started

You’ll need to do a few things to connect your WooCommerce store to Mailchimp.
– Download the plugin.
– Install the plugin on your WordPress Admin site.
– Connect securely to your Mailchimp account via secure OAuth pop-up window.
– Configure your Audience settings to complete the data sync process.
– If you have more advanced configuration needs, please refer to our GitHub wiki


Who is subscribed to my Audience with this plugin?

  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
  • If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.

What is the recommended way to sync larger stores?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

Are multisite configurations supported?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

Why aren’t product categories being sent to Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

My sync is slow, or has stalled

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • If you have a large number of plugins being used, you may need to bump up your memory limit on your server (1GB for example) to accommodate the initial sync.

My question is not listed

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.


28 de octubre de 2020
Muy interesante para las pequeñas empresas que comienzan. De momento utilizo la versión gratuita, pero pienso actualizar a la "estándar" en breve.
27 de octubre de 2020
It's unbelievable that all this can be free!!! Thanks all at Mailchimp for working hard to build this great software and Woo-plugin.
19 de octubre de 2020
Ok app. HORRIBLE support. Shocking billing. Don't fall for their pricing. They will charge you INSANE rates for "contact blocks" when their system's bugs duplicate contacts. And I've had better support with nearly every other app I've needed support for, and I'm paying these guys $700 this month! VISA chargeback here we come!
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Registro de cambios


  • fix cart items with no price on product
  • fix admin note issue on login

Historical Changelog