Media File Renamer: Rename for better SEO (AI-Powered)


Automatically gives your media files and their details — Title, ALT Text, and Description — a new, better name, for SEO and tidiness. It’s smart enough to offer suggestions using various methods, including AI, and lets you make changes manually too.

Whether you’re uploading new files or want to update your whole media library at once, this plugin makes it easy and does a lot of the work for you.

Your WordPress becomes cleaner, more organized, and more efficient. Please visit the official website for more information: Media File Renamer.


Media File Renamer is compatible with a wide range of WordPress features and plugins, including support for Retina and WebP images, re-scaled images from WP 5.3 onwards, PDF Thumbnails, UTF8 files, and optimized images. It’s designed to handle various encoding types, ensuring your media library is always organized. Some page builders like Avia Layout Builder may limit renaming due to encryption.

Pro Version

In the Pro Version, you’ll find many exciting features, like AI Vision and Suggestions for smart renaming, and anonymize your files for extra privacy. Easily move files across directories in bulk, sync metadata such as ALT texts and titles, and even number your files for better organization.


Renaming or moving files can be risky, so it’s vital to take precautions and make a backup before using Media File Renamer. Start by renaming files individually to ensure page references update correctly, as some plugins might interfere with the process. If issues arise post-renaming, try clearing your cache to fix outdated references. Still facing problems? Utilize the Undo feature to revert filenames. For further assistance or to explore more solutions, visit our Questions & Issues support page.

A Simpler Plugin

If you only need an simple field in order to modify the filename, you can also try Phoenix Media Rename. It’s simpler, and just does that. Yes, we are friends!


  • Type in the name of your media, that is all.
  • Special screen for bulk actions.
  • Esto necesita ser renombrado.
  • The little lock and unlock icons.
  • Options for the automatic renaming (there are more options than just this).


  1. Sube el plugin a tu WordPress.
  2. Activa el plugin a través del menú «Plugins».
  3. Try it with one file first! 🙂


8 de mayo de 2024
I had a bunch of presales questions that Valentin helped me address. I purchased the plugin and in my testing it’s working as expected! It feels good to have a product expert walk me through the tool.
21 de abril de 2024
We upload hundreds of images daily to our CDN network and renaming was becoming a nightmare—until we mate! What a time saver. Also love the new AI integration.
21 de abril de 2024
We have the Developer (Lifetime) License to utilize this superb plug-in for all our clients. Could not be more impressed! Not only is it easy to use, it makes life so much easier to re-name and re-label images. Why delete and start the process all over when renaming is the most logical step. You won’t regret it. Our clients sure don’t.
21 de febrero de 2024
There is really little to add to the title of this review other than to congratulate the Developer Mr. Jordy Meow. As mentioned in the title of this review, the Media File Renamer: Rename Files (Manual, Auto & AI) WordPress plugin is really well designed and coded, it also turns out to be very streamlined, lightweight and packed with lots of features and most importantly it works perfectly (mind you, do not confuse the errors that can be caused by an incompatibility with obsolete versions of PHP, because using the updated versions of PHP and supported by this plugin, although I have been using this plugin for a long time, I have not yet encountered any errors in this plugin).Basically, with Media File Renamer: Rename Files (Manual, Auto & AI), this simple but very powerful plugin for WordPress, you can freely rename all media file names automatically according to titles every time you edit them and also you can manually rename files and update references to them throughout your website, including articles, pages, custom content types and metadata, truly exceptional. Oh I forgot… it is virtually completely free but there is also a paid Professional version available (optionally) that adds, for those who need it, support for: Vision AI will analyze your images for better suggestions. TransliterationAdvanced transliteration which has been built on thousands of different use cases. Additional Auto MethodsAdditional methods for auto-renaming your files. Based on the Post Attached Title (Product, for example), Anonimization, ALT text, etc. Numbered FilesIf the ideal filename already exists, a number will be appended, and increased if needs to be. SQL LoggingEvery SQL requests performed by the Renamer will be logged, as well as the anti-requests (for rollback purposes). Sync MetaSome of your metadata can be synchronized with the title of the filename automatically. To finish I still give my compliments to the Developer Mr. Jordy Meow and I can only recommend you to try it because it is really an Excellent plugin for WordPress and I am very proud to have completely translated it into Italian! Greetings and have a nice day.
15 de febrero de 2024
this media file renamer is the best and most powerful plug in for wordpress websites.
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Colaboradores y desarrolladores

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Registro de cambios

5.9.2 (2024/05/24)

  • Fix: Many fixes behind the scene, and how the filters are used.
  • Update: Maintain casing on sync by Post Title and Alt.
  • Update: Better logs.
  • ⭐️ Don’t hesitate to join our Discord Channel.
  • 🌴 Please share some love here. Thank you!

5.9.1 (2024/04/27)

  • Fix: Corrected metadata display issue when using AI suggest all feature.
  • Fix: Resolved potential renaming loop triggered by «On Post Save» event.
  • Update: Initialized core at «init» to ensure apply_filters functions correctly.
  • Optimization: Removed unnecessary attributes from rename response.
  • Fix: Fixed media retrieval filtering with a sub-request for improved accuracy.

5.9.0 (2024/04/06)

  • Update: Better error messages.
  • Fix: Issue with action_update_postmeta action.
  • Fix: Issue with Sync Fields.

5.8.9 (2024/03/26)

  • Update: Create five increasingly creative AI-generated filenames to ensure at least one is usable and available.

5.8.8 (2024/03/22)

  • Add: New «EXIF Context» option to help AI Vision to understand better the context of the image.
  • Fix: «On Save» option was not working properly.
  • Fix: Better handling of errors.
  • Fix: Better handling of mime types.

5.8.7 (2024/03/16)

  • Add: AI Vision Cache for a faster and more efficient workflow.
  • Add: Reset Metadata button to remove the renamed and lock status.
  • Update: Huge improvement of the Settings, the Dashboard, and the Renamer Field.
  • Update: On Upload works much better and is more reliable.
  • Fix: Huge amount of little issues were corrected.

5.8.3 (2024/02/05)

  • Add: New options for fields on upload, including indicators for new media.
  • Add: Option to add logs to PHP logs for enhanced debugging.

5.8.2 (2024/02/02)

  • Add: «On Upload Method» indicator on the media-new page for better clarity during uploads.
  • Add: Auto Rename confirmation for improved user interaction.
  • Add: Security enhancement with Force Rename on null values.
  • Update: On Upload methods now specifically target Metadatas selected in Fields Sync, enhancing precision.
  • Add: Caption Metadata for extended file information handling.

5.8.1 (2024/01/20)

  • Fix: Async upload with AI Vision.
  • Add: Import/Export Settings.

5.8.0 (2024/01/01)

  • Fix: Issue with mfrh_media_renamed.
  • Update: Enhanced UI with selection options for upload and improved AI prompts.
  • Fix: Resolved issues in ‘Rename All’ AI functionality and fixed Sync selection.
  • Optimization: Improved history features with new filters, styling changes, and history limit adjustments.
  • Add: New renaming methods with NekoTabs, history tracking, and AI-enhanced renaming capabilities.
  • Update: Streamlined settings with revised tabs for Manual, Auto, and AI, and better visual indicators for busy fields.
  • Add: Additional media library field options and a new «Cancel» feature for manual renaming.
  • 💫 Happy New Year!

5.7.8 (2023/12/25)

  • Update: Tools related to AI got better.
  • Fix: Little fixes and enhancements for some users.
  • 🎄 Merry Christmas!

5.7.7 (2023/12/05)

  • Update: Enhanced UI, clarified options, unified things.
  • Add: Bulk Rename using AI Vision.
  • Add: AI Vision on Upload.
  • Add: Not Renamed filter in Dashboard.

5.7.4 (2023/11/25)

  • Update: Removed «mfrh_sync_media_meta» filter and added «mfrh_rewrite_title». Enhanced code quality with cleaning and added more logs for sync functions.
  • Add: Introduced Table filters (for media with no alt text, no description, no title) and improved display for empty metadata.
  • Add: Added «mfrh_clean_upload» filter to customize the clean upload value.
  • Fix: Removed «disabled» status on NekoModal to prevent log spamming.
  • Update: Removed busyOverlay and upgraded the description field to a textarea for better input handling.
  • Fix: Resolved an undefined function call issue in the API.

5.7.3 (2023/11/20)

  • Add: Sync only for selected items and mfrh_sync_media_meta filter for post modification during syncing.
  • Update: New modal for thumbnails with an «open in new tab» button, and enhanced auto-attach warning message.
  • Fix: Adjusted the default behavior of sync functionality.

5.7.2 (2023/11/17)

  • Add: AI suggestion now utilizes Vision for enhanced accuracy.
  • Add: New «Clean Uploads» feature for efficient media management.
  • Add: Magic Wand for Metadata Fields.
  • Update: «Auto-Attach Media» feature now allows selection of target media entries.
  • Update: Created Meow_MFRH_Engine class, consolidating renaming-related code.
  • Update: Conducted various non-code related updates for improved performance.
  • Fix: Resolved extension-related errors in thumbnails for better reliability.

5.7.1 (2023/10/19)

  • Fix: The action_update_postmeta filter was not working properly.
  • Fix: Missing buttons in the modals.

5.7.0 (2023/10/10)

  • Update: For better confidentiality, the logs file is now randomly generated.
  • Fix: Support of Windows servers.

5.6.9 (2023/09/21)

  • Update: The Auto-Attach feature is a bit more robust when using Media Cleaner data.

5.6.8 (2023/09/14)

  • Add: Auto-Attach feature now use the data from Media Cleaner (if available), which is extremely accurate!
  • Fix: Random issues related to metadata not existing.
  • Fix: Optimize the way the move feature works.
  • Fix: Move didn’t handle the WebP and AVIF files properly.
  • Fix: Was not possible to completely delete the filename to type it from scratch.
  • Fix: When uninstalled, all the data used by the plugin is now removed properly.

5.6.6 (2023/07/21)

  • Fix: Avoid warnings when the metadata isn’t found.
  • Fix: Better handling of metadata synchronization.
  • Update: Enhanced the UI of the Renamer Field.

5.6.5 (2023/06/21)

  • Fix: Issue when automatic renaming was used with the related auto-lock.
  • Update: Latest version of the UI.

5.6.4 (2023/06/02)

  • Fix: Removed a few warnings.
  • Fix: The paging issue.

5.6.3 (2023/05/30)

  • Update: Trying to improve the UI based on your feedback. It might not please everyone, but I am trying to make it better. Please let me know if you have any idea.
  • Fix: There were a few warning issues.
  • Fix: There were some inconsistencies in the UI.

5.6.2 (2023/05/13)

  • Add: Some issues with spacing in some buttons.
  • 🎵 I am struggling a bit to make the Dashboard UI nicer, if you have any idea, don’t hesitate to let me know via the Support Forums.

5.6.1 (2023/05/06)

  • Add: We can now edit the ALT Text.

5.6.0 (2023/05/02)

  • Add: ‘Attached To’ column is now hideable.
  • Add: ‘ALT Text’ data now available if enabled in the options.
  • Update: Minimized the size of the bundle.

5.5.9 (2023/03/18)

  • Fix: Various fixes in the UI.
  • Update: Latest UI framework.

5.5.8 (2023/03/13)

  • Add: AI filename suggestions.
  • Update: Added Unlocked instead of Pending (which was slowing-down the process and was not really useful). Let me know if you preferred it the other way.

5.5.7 (2023/02/09)

  • Add: New option to disable the Dashboard.
  • Note: A bit late on the support, it’s unusual, but very busy these days. I am also trying to gather the feedback/issues to fix them all at once in a good way. Thank you for your patience!

5.5.5 (2023/02/01)

  • Update: Clean the dashboard a bit, depending on the options.
  • Fix: Issue in the Media Library with the Renamer field.
  • Fix: The Edit Title modal wasn’t working on ENTER.

5.5.4 (2023/01/29)

  • Fix: Titting enter in the Edit Title modal wasn’t update with the new title.

5.5.3 (2023/01/27)

  • Update: Better move features and cleaner UI.

5.5.2 (2023/01/06)

  • Update: Slowly (but surely) separating the Rename mode from the Move mode. I will make the UI better and more adapted to the chosen mode. You will find the switch in the Renamer Dashboard.

5.5.1 (2022/12/24)

  • Update: Enhanced the hooks (filters).

5.5.0 (2022/11/12)

  • Fix: Enhanced the behavior of the UI.

5.4.9 (2022/10/30)

  • Fix: The link to the Dashboard was broken.

5.4.8 (2022/10/24)

  • Fix: There was an issue with WP-CLI in the latest versions.

5.4.7 (2022/10/12)

  • Add: Consider WebP as an «Image» (which it is 😏).
  • Fix: The ‘Featured Only’ and ‘Images Only’ were not working perfectly.
  • Update: Optimized the way options are updated and retrieved.
  • Update: Some refactoring to simplify the code.

5.4.5 (2022/09/27)

  • Add: Auto-retry on failure, up to 10 times.
  • Fix: Typos.

5.4.3 (2022/08/11)

  • Add: Handle errors gracefully (with retry, skip or cancel).

5.4.1 (2022/08/03)

  • Fix: Tiny UI bug in Safari.

5.4.0 (2022/07/05)

  • Add: Support for Elementor (update the metadata and CSS).
  • Update: Use the default WordPress font (to avoid loading data from Google Fonts) and a few UI enhancements.

5.3.9 (2022/06/16)

  • Fix: The WebP files weren’t not renamed perfectly.

5.3.8 (2022/03/29)

  • Fix: Support for WebP.
  • Fix: Anonymize (MD5) on upload now works fine.
  • Fix: Decode HTML entities (in the meta, title) when renaming is based on it.
  • Update: I am trying to enhance the UI (the rename field and the actions) depending on the size of the browser. I’ll try to make this better and better, but don’t hesitate to give me some feedback.

5.3.6 (2022/02/01)

  • Update: Fresh build and support for WordPress 5.9.

5.3.5 (2021/11/10)

  • Fix: Renaming of WebP uploaded directly to WordPress.
  • Add: The possibility of locking files automatically after a manual rename (which was always the case previously), and/or after a automatic rename (that was not possible previously). With this last option, users having trouble to «Rename All» will be given the choice to do it on any kind of server. You will find those options in the Advanced tab.
  • Add: «Delay» option, to give a break and a reset to the server between asynchronous requests! Default to 100ms. That will avoid the server to time out, or to slow down on purpose.

5.3.3 (2021/11/09)

  • Fix: Avoid renaming when the URLs (before/after) are empty.
  • Add: New option to update URLs in the excerpts (no need to use it for most users).
  • Update: Avoid double call to the mfrh_url_renamed (seemed to be completely useless).
  • Update: Added a new ‘size’ argument to the mfrh_url_renamed action.
  • Update: Optimized queries.
  • Add: We can change the page (in the dashboard) by typing it.

5.3.2 (2021/10/16)

  • Add: AVIF support.
  • Fix: Avoid the double renaming when different registered sizes actually use the same file.

5.3.0 (2021/10/09)

  • Add: Better Force Rename.
  • Add: Featured Images Only option.
  • Fix: Auto-attach feature wasn’t working properly with Featured Image when attached to Product.

5.2.9 (2021/09/23)

  • Add: Manual Sanitize Option. If the option is checked, the rename feature uses the new_filename function. If not, use the filename user input as it is.

5.2.8 (2021/09/07)

  • Add: Option to clean the plugin data on uninstall.
  • Add: Manual Rename now goes through the cleaning flow to make sure everything is clean and nice.

5.2.7 (2021/09/03)

  • Fix: Security update: access controls to the REST API and the options enforced.
  • Updated: Dependencies update.

5.2.5 (2021/08/25)

  • Fix: Search feature was not always working well.
  • Update: Better technical architecture.

5.2.4 (2021/06/13)

  • Add: Remember the number of entries per page (dashboard).
  • Fix: Limit the length of the manual filename.

5.2.3 (2021/05/29)

  • Fix: The ‘Move’ feature now also works with the original image (in case it has been scaled by WP).

5.2.2 (2021/05/18)

  • Fix: Better Windows support.

5.2.0 (2021/05/15)

  • Add: Move button (this was mainly added for tests, so it’s a beta feature, it will be perfected over time).
  • Add: Images Only option.
  • Fix: Vulnerability report, a standard user access could potentially modify a media title with custom requests.

5.1.9 (2021/04/09)

  • Fix: The Synchronize Alt option wasn’t working logically.

5.1.8 (2021/03/04)

  • Add: Search.
  • Add: Quick rename the title from the dashboard.

5.1.7 (2021/02/21)

  • Fix: The Synchronize Media Title option wasn’t working logically.

5.1.6 (2021/02/12)

  • Fix: References for moved files were not updated.
  • Add: Sanitize filename after they have been through the mfrh_new_filename filter.

5.1.3 (2021/02/06)

  • Add: Greek support.
  • Fix: Better sensitive file check.
  • Fix: Manual rename with WP CLI.

5.1.2 (2021/01/10)

  • Add: Auto attach feature.
  • Add: Added Locked in the filters.
  • Update: Icons position.

5.1.1 (2021/01/05)

  • Fix: Issue with roles overriding and WP-CLI.
  • Fix: Issue with REST in the Common Dashboard.

5.1.0 (2021/01/01)

  • Add: Support overriding roles.
  • Fix: The layout of the dashboard was broken by WPBakery.