Microsoft Clarity


Clarity is a behavioral analytics library written in javascript. It helps you understand how users view and use your website across all modern devices and browsers. Understanding how users navigate, interact and browse your website can provide new insights about your users. Empathizing with your users and seeing where features fail or succeed can help improve your product, grow revenue and improve user retention.

Clarity provides you all these insights by:
* Observing content layout, viewport, and user’s interactions with the page
* Inspecting network requests on the page
* Logging the event stream in JSON format to a configurable endpoint

Clarity Website

Please visit Clarity, to create a new project to start tracking your wordpress website!

Privacy Notice

Clarity handles sensitive data with care. By default sensitive content on the page is masked before upload, so no sensitive text from the page is sent to the server.


Setting up Clarity Plugin consists of two steps – installing the plugin and setting it up with your Project Id.

Installing the Plugin

  1. Log in to WordPress admin panel for your WordPress site. Click on ‘Plugins > Add New’.
  2. Search for ‘MS Clarity Plugin’ and install.
  3. Once installed, click on ‘Activate’ to enable plugin.

Setting up with Project Id

  1. Open Clarity plugin settings page by clicking on «Settings» link for the plugin.
  2. You should now be greeted with a prompt to enter Project Id.
  3. Enter your clarity Project Id into the prompt in the plugin page. (You can obtain a new Project Id by following the instructions here.
  4. Voila! Your WordPress site is now configured to track user behevior on your site.


What is Clarity?

Clarity is a user behavior analytics tool that helps you understand how users are interacting with your website through features such as session replays and heatmaps.

Why should I use Clarity?

Clarity allows you to see what your end users are experiencing on your website(s), and identify areas of improvements and issues that you can address to increase engagement and conversion rate on your site.

Where can I learn more?

Please see our Documentation for more information.


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  • Initial release.