Title: Personizely — A/B Testing, Personalization, Popups &amp; CRO
Author: Sergiu Cazac
Published: <strong>8 de septiembre de 2019</strong>
Last modified: 16 de marzo de 2026

---

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![](https://ps.w.org/personizely/assets/banner-772x250.png?rev=3483799)

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# Personizely — A/B Testing, Personalization, Popups & CRO

 Por [Sergiu Cazac](https://profiles.wordpress.org/personizely/)

[Descargar](https://downloads.wordpress.org/plugin/personizely.zip)

 * [Detalles](https://es.wordpress.org/plugins/personizely/#description)
 * [Valoraciones](https://es.wordpress.org/plugins/personizely/#reviews)
 *  [Instalación](https://es.wordpress.org/plugins/personizely/#installation)
 * [Desarrollo](https://es.wordpress.org/plugins/personizely/#developers)

 [Soporte](https://wordpress.org/support/plugin/personizely/)

## Descripción

Personizely helps you improve your website performance through A/B testing, real-
time personalization, and engaging popups. It’s an all-in-one optimization toolkit
that allows marketers and developers to test ideas, tailor content to each visitor,
and convert more traffic — all without writing code.

With Personizely, you can easily experiment with different versions of pages and
elements, personalize user experiences, and display targeted popups that encourage
visitors to subscribe, buy, or engage before leaving your site.

[Create a Personizely account for free now](https://app.personizely.net/register?utm_source=wordpress)

[Book a live demo](https://www.personizely.net/demo?utm_source=wordpress&utm_medium=plugin-description)
[Find out more about Personizely](https://www.personizely.net/?utm_source=wordpress)

**Key Features**

**A/B Testing**
 Run experiments to discover what works best. Test popup variations,
landing page URLs, and on-page content elements such as headlines, buttons, or images.
Review results directly in your Personizely dashboard to make confident, data-driven
decisions.

**Personalization & Targeting**
 Deliver relevant experiences for every visitor.
Show personalized messages based on factors like geographic location, device type,
referral source, and on-site behavior. Segment your audience and adapt campaigns
for new vs. returning users.

**Popups & Widgets**
 Build and launch popups, bars, callouts, and embedded forms
using a simple drag-and-drop builder. Choose from pre-made templates for lead generation,
sales promotions, or announcements, or design your own from scratch. All popups 
are mobile-responsive and fully customizable.

**Analytics**
 Monitor results with reliable performance analytics. Understand views,
click-throughs, and conversions in real time. Combine insights from A/B testing 
and personalization campaigns to continuously improve user experience and conversion
rates.

**Behavioral Triggers**
 Engage users based on behavior. Trigger popups on exit 
intent, scroll depth, link clicks, or time on page. Customize when and where popups
appear to maximize relevance and impact.

**Integrations**
 Seamlessly connect Personizely with leading email, CRM, and analytics
platforms such as Klaviyo, Omnisend, HubSpot, Mailchimp, Google Analytics, Heap,
Mixpanel, Segment, and Microsoft Clarity. You can also use Zapier or webhooks to
integrate Personizely with the rest of your marketing stack.

**How It Works**

 * Install the Personizely plugin and connect your account.
 * Create your first A/B test, personalization rule, or popup campaign.
 * Set display and targeting options.
 * Launch and track performance in the analytics dashboard.

**Use Cases**

 * Run A/B tests to improve content and design.
 * Personalize messaging for different audience segments.
 * Capture more leads with targeted popups.
 * Reduce cart abandonment and increase conversions.

## Capturas

[⌊A/B Testing⌉⌊A/B Testing⌉[

A/B Testing

[⌊Analytics⌉⌊Analytics⌉[

Analytics

[⌊Personalization⌉⌊Personalization⌉[

Personalization

[⌊Widget builder⌉⌊Widget builder⌉[

Widget builder

[⌊Targeting⌉⌊Targeting⌉[

Targeting

[⌊Support⌉⌊Support⌉[

Support

## Instalación

 1. Install the Personizely plugin onto your WordPress Website, Activate it.
 2. Press connect in the plugin setup screen.
 3. You’re all set up. All the popups and experiences created in Personizely will be
    applied to you WordPress website.

## FAQ

### Can I use the plugin without having a Personizely account?

You can install the plugin but in order to use Personizely’s capabilities you’d 
need to have an account.

### Is the plugin free?

The plugin itself is free but in order to use it properly you’d need a Personizely
account. Plans start at 39$ per month.

### Do you have a free trial?

Yes you can test Personizely for free (no credit card required) for 14 days.

### Do I have to install the code manually?

No, the code is going to be inserted manually. You just have to connect your Personizely
account.

## Reseñas

![](https://secure.gravatar.com/avatar/aee798ac35d7bdac379a033e8057e521a6feb061e2a84924d4e32d1b36ce49b3?
s=60&d=retro&r=g)

### 󠀁[Completely Junk](https://wordpress.org/support/topic/completely-junk-2/)󠁿

 [Hashim](https://profiles.wordpress.org/uipro/) 29 de abril de 2024

You can’t use this plugin, unless you buy a paid subscription.

![](https://secure.gravatar.com/avatar/6fa3fe9e35156f46b7d456d61d71ffa574b3e31ebd6dc95339f9ae28a6565f2b?
s=60&d=retro&r=g)

### 󠀁[Awesome support from Silvano](https://wordpress.org/support/topic/awesome-support-from-silvano/)󠁿

 [mywp11](https://profiles.wordpress.org/mywp11/) 12 de julio de 2023

Tool is feature rich, has some bugs but the support manager Silvano is awesome!

![](https://secure.gravatar.com/avatar/874744ffdfa8d1d856c7143b762b67b33184fa55e8394d5e5ea8f0ccca38a51e?
s=60&d=retro&r=g)

### 󠀁[Really like my new pop-ups](https://wordpress.org/support/topic/really-like-my-new-pop-ups/)󠁿

 [Nouman Shahid](https://profiles.wordpress.org/nouman27/) 7 de junio de 2021

I was looking for a fast and relatively easy way to make pop-ups, and really glad
that I found it. Super excited that I can change things up whenever I have some 
new content as well. I am very particular about design and it is a great solution
for me. Good work!

![](https://secure.gravatar.com/avatar/0f2c5d63895b2b5112e9b3e31ad0eddffea05d8c0549f2ca045b2a5c3bfbb34b?
s=60&d=retro&r=g)

### 󠀁[Fantastic](https://wordpress.org/support/topic/fantastic-2837/)󠁿

 [mamun96](https://profiles.wordpress.org/mamun96/) 3 de junio de 2021

Absolutely love the plugin. It’s been a pleasure to work with it, so many cool features!
Happy that I can use it on my wordpress website!

![](https://secure.gravatar.com/avatar/66248dfea2d2e46fe1adffc53f839e201a0d2d0c8fa1e94e4f1b091dbaa456cc?
s=60&d=retro&r=g)

### 󠀁[amazing functionality love that](https://wordpress.org/support/topic/amazing-functionality-love-that/)󠁿

 [workpagi1](https://profiles.wordpress.org/workpagi1/) 2 de junio de 2021

I used this plugin for my website it works perfectly, highly recommended

![](https://secure.gravatar.com/avatar/4aa8fc9326e8947477f463d726ffbf090854cd7e1027e24ce87eca5dd76fdbe2?
s=60&d=retro&r=g)

### 󠀁[Very helpful support](https://wordpress.org/support/topic/very-helpful-support-44/)󠁿

 [mahmudit](https://profiles.wordpress.org/mahmudit/) 27 de mayo de 2021

Thank you so much for the help, and answering all my questions. I was really impressed
how fast all my issues were solved. Thanks again and keep doing great work!

 [ Leer todas las 25 reseñas ](https://wordpress.org/support/plugin/personizely/reviews/)

## Colaboradores y desarrolladores

«Personizely — A/B Testing, Personalization, Popups & CRO» es un software de código
abierto. Las siguientes personas han colaborado con este plugin.

Colaboradores

 *   [ Sergiu Cazac ](https://profiles.wordpress.org/personizely/)

[Traduce «Personizely — A/B Testing, Personalization, Popups & CRO» a tu idioma.](https://translate.wordpress.org/projects/wp-plugins/personizely)

### ¿Interesado en el desarrollo?

[Revisa el código](https://plugins.trac.wordpress.org/browser/personizely/) , echa
un vistazo al [repositorio SVN](https://plugins.svn.wordpress.org/personizely/) 
o suscríbete al [registro de desarrollo](https://plugins.trac.wordpress.org/log/personizely/)
por [RSS](https://plugins.trac.wordpress.org/log/personizely/?limit=100&mode=stop_on_copy&format=rss).

## Registro de cambios

#### 0.1

 * Initial release

#### 0.4

 * Optimized snippet bundle

#### 0.6

 * Support for PHP 8 and later

#### 0.8

 * Automatically exclude from JS concatenation (SiteGround, WP Rocket, WP Meteor,
   Jetpack Boost)

#### 0.9

 * Security improvements

## Meta

 *  Versión **0.12**
 *  Última actualización **hace 3 meses**
 *  Instalaciones activas **300+**
 *  Versión de WordPress ** 3.1 o superior **
 *  Probado hasta **6.9.4**
 *  Versión de PHP ** 5.3 o superior **
 *  Idioma
 * [English (US)](https://wordpress.org/plugins/personizely/)
 * Etiquetas:
 * [a b testing](https://es.wordpress.org/plugins/tags/a-b-testing/)[a/b testing](https://es.wordpress.org/plugins/tags/ab-testing/)
   [exit intent popup](https://es.wordpress.org/plugins/tags/exit-intent-popup/)
   [popups](https://es.wordpress.org/plugins/tags/popups/)[split testing](https://es.wordpress.org/plugins/tags/split-testing/)
 *  [Vista avanzada](https://es.wordpress.org/plugins/personizely/advanced/)

## Valoraciones

 4.8 de 5 estrellas.

 *  [  24 valoraciones de 5 estrellas     ](https://wordpress.org/support/plugin/personizely/reviews/?filter=5)
 *  [  0 valoraciones de 4 estrellas     ](https://wordpress.org/support/plugin/personizely/reviews/?filter=4)
 *  [  0 valoraciones de 3 estrellas     ](https://wordpress.org/support/plugin/personizely/reviews/?filter=3)
 *  [  0 valoraciones de 2 estrellas     ](https://wordpress.org/support/plugin/personizely/reviews/?filter=2)
 *  [  1 valoración de 1 estrellas     ](https://wordpress.org/support/plugin/personizely/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/personizely/reviews/#new-post)

[Ver todas las valoraciones](https://wordpress.org/support/plugin/personizely/reviews/)

## Colaboradores

 *   [ Sergiu Cazac ](https://profiles.wordpress.org/personizely/)

## Soporte

¿Tienes algo que decir? ¿Necesitas ayuda?

 [Ver el foro de soporte](https://wordpress.org/support/plugin/personizely/)