WebToffee WooCommerce Product Feed & Sync Manager


Connect your WooCommerce store with Google Merchant Center, Facebook, and Instagram shops. Generate error-free product feeds for your WooCommerce store and integrate them with popular marketplaces.

Turn your Facebook page or Instagram account into a perfect sales channel for your WooCommerce products. Promote WooCommerce store products on Google shops using product feed through the Google merchant center.

This Facebook catalog plugin allows you to integrate your WooCommerce store with Facebook and Instagram in a few steps by syncing your store’s products or by uploading product feeds.

For Google Shops, the plugin lets you connect your WooCommerce store with the Google merchant center using WooCommerce product feeds.

WebToffee WooCommerce Product Feed & Sync Manager Features

  • Easy setup – It allows you to easily connect your WooCommerce store to Google, Facebook, and Instagram shops using its simple interface. It won’t take more than 2 to 3 minutes to finish the setup.

  • Facebook sync – You can sync your WooCommerce products with your Facebook business page to set up the Facebook shop.

  • Connect with Google shops – Easily integrate with Google Merchant Center using WooCommerce product feed.

  • Smart filtering – It lets you filter product categories and exclude unwanted products from syncing. You can also configure the number of products to perform the sync in batches.

  • Batch sync – Sync thousands of WooCommerce products with Facebook, Google, or Instagram shops by enabling batch sync.

  • Category mapping – Quickly map the categories in your store with the Facebook and Google shops categories and save the mapping for future use.

  • Edit mapping – Allows you to edit the existing Facebook category mapping.

  • Product sync log – View failed product syncs for easy debugging.

Connect WooCommerce with Popular Sales Channels

Generate more sales for your WooCommerce store by connecting to popular sales channels.

Integrating with Google Shopping and Google Merchant Center

☞ Meet customers where they are already browsing and shopping

Set up your shop on Google Merchant Center to make your store products appear in Google Shopping. Easily connect with your customers through Google search results. Display your WooCommerce store products on Google shopping through Google product feeds.

☞ Design your shop to reflect your brand

Customize your collections with the product you want to showcase and use eye-catching imagery and design elements that build your brand identity. Setting up Google shops is easy and takes just a few minutes.

☞ Help people discover your products at scale

Let people access your shop from Google searches, shopping ads, or product display pages. You can also run targeted ad campaigns to reach out to people who are browsing and buying from your shop.

Sync with Facebook catalogs and Instagram product feeds

☞ Make use of Facebook’s social media engagement

Leverage different social media engagements offered by Facebook and Instagram such as likes, shares, comments, etc., to promote and sell your products to a wider audience including your friends, and family.

☞ Drive consideration and sales through conversation

Let your customers quickly reach out to you through Facebook Messenger, and Instagram Direct, to ask questions, get support, track deliveries, and more.

☞ Grow your brand value with social proof

Within your WooCommerce store, all your customers can do is view products, but on Facebook and Instagram, they can comment on the products, share them with their friends, etc., to give your products the benefit of social proof that will persuade others to try your products as well.

☞ Tag products in Facebook or Instagram posts to boost sales

Every time you make a post on WordPress you can tag any of your products to make sure that everyone who views your posts is aware of the products you have available in your store.

☞ Provide your customers with an easy purchasing experience

Using Facebook and Instagram stores, your customers can make purchases while chatting with their friends, viewing their favorite feeds, etc. Your shop or products don’t interrupt their social media experience in any way.

WebToffee WooCommerce Product Feed & Sync Manager (Pro)

The WooCommerce Product Feed & Sync Manager plugin gives you advanced features to generate WooCommerce product feeds for Google Shops and Facebook Shops.

Premium Version Features

✅ 30 minutes refresh intervals for auto feed updates
✅ Advanced filters for Facebook catalog sync method
✅ Add custom fields to WooCommerce products
✅ Generate WooCommerce product feeds for Google local inventory feed
✅ Multilingual and multicurrency support
✅ Exclude specific products from the feed
✅ Specifically include product categories for the feed
✅ Exclude out-of-stock products
✅ Filter products based on product types

Please visit WebToffee WooCommerce Product Feed & Sync Manager for more details.

Below is an overview video of the WebToffee WooCommerce Product Feed & Sync Manager (Pro) plugin.

Installation and Setup

You can visit this Facebook sync plugin setup guide to learn more about the installation, setup, and for adding your WooCommerce products to the Facebook catalog.


If you experience any issue with the plugin you can reach the support to get quick help and resolve your issues as soon as possible.


  • Create new feed - Facebook / Instagram Shop.
  • Attribute mapping - Facebook / Instagram Shop.
  • Category mapping - Facebook / Instagram Shop.
  • Generate feed - Facebook / Instagram Shop.
  • Create new feed - Google Shop.
  • Attribute mapping - Google Shop.
  • Category mapping - Google Shop.
  • Generate feed - Google Shop.
  • Manage Feeds.
  • Menu navigation.
  • Connect to FB catalog
  • Facebook login.
  • Verification before connect.
  • Permission verification before connect.
  • Facebook permissions.
  • Manage connection.
  • Category mapping.
  • Product sync progress window.
  • FB catalog manager.
  • Logs



  • PHP Version: 5.6 or later
  • WooCommerce version: 2.7 or later
  • WordPress version: 3.0 or later

Automatic Installation

The automatic installation of the plugin is the easiest way to install the plugin. You can install the plugin without even leaving your browser window and from within your WordPress dashboard.
From your admin dashboard, go to Plugins > Add New. From the search box, type «Facebook enhanced catalog» or «Facebook shop catalog» and then search plugins. Click the install button on the WebToffee WooCommerce Product Feed & Sync Manager and then activate the plugin.
Now you are ready to start integrating your WooCommerce store with Google and Facebook Catalogs.

Manual Installation

In the manual installation, you will need to download the zip file of the plugin from the plugin page in WordPress.org. You can upload the file directly from your WordPress dashboard, or using an FTP application.

Plugin Updates

For every update of the plugin, you will be notified of the installed plugins page. You can directly update the plugin from your dashboard. We recommend that you keep the latest version of the plugin so that you can avail of the new functionalities and security features.


Do I need a business manager account to set up the store?

Yes, you need a business manager account to connect your WooCommerce product catalog to Facebook.

Does this have any additional costs?

No, WebToffee WooCommerce Product Feed & Sync Manager is a free plugin that allows you to set up your store on Facebook, Instagram, and Google Merchant Center using WooCommerce product feeds and sync.

What currencies do you support?

We support all currencies.

Can I send product feed to Google shop directly from my WooCommerce store?

Yes. The WebToffee WooCommerce Product Feed & Sync Manager plugin lets you automatically send and update WooCommerce product feeds to Google Merchant Center.

How can I exclude specific products from syncing?

You can use below code snippet on your active theme functions.php file.

add_filter( 'wt_facebook_sync_products', 'modify_wt_facebook_sync_products', 10, 1 );

function modify_wt_facebook_sync_products( $products ) {

    $exclude_products    = array( 2432, 2433, 2434 ); // Enter product IDs to be excluded
    $sync_products       = array_diff( $products, $exclude_products );
    return $sync_products;


How can I set the product long description as default when uploading to facebook catalog?

You can use below code snippet on your active theme functions.php file.

add_filter( 'wt_facebook_product_description_mode', 'wt_modify_product_description_mode', 10, 1 );

function wt_modify_product_description_mode( $mode ) {

    return 'long'; // Valid values are 'long' and 'short'



12 de febrero de 2023
I was having a problem with Discounted Items (which I used a plugin for) and the support was very quick to provide a solution. thank you!
11 de enero de 2023 3 respuestas
Unbrauchbar. unit price und unit base zwar vorhanden aber es fehlt die unit(Einheiten) dazu. Zwingend erforderlich in Europa Bug: base von variaten wird auch nicht generiert. Nur der Hauptartikel hat base price.
11 de junio de 2022
Tried lots of plugins. I found this one working without a problem. (or with a small non-fundemental issues) Support team is also responsive. Caring for their product.
8 de marzo de 2022 1 respuesta
After trying many plugins i can say this is the best and working fine. Very easy to upload your products...!!!
19 de junio de 2021 1 respuesta
Well, it works, but: 1- A product that was a draft was published to FB catalog - no aditional info on logs. 2- A free, promotional product, wasn't sync - no aditional info on logs. 3- FB is returning a error. Something about a country/language missing field. Not sure how to fix this, 5 product were rejected by FB for this reason. 4- The sync did not remove from the FB Catalog products deleted from woocommerce store. So well, i think it works, but you have to review all the process, so I think it does not save all the time it could save. Maybe there is a premium version of the plugin which resolves this issues, but I think these are not issues but bugs, so should not happen in any version -paid or not- of the plugin. So i think I will try a few days, just to let FB review all the products and the issues are solved. If I continue with the issues I will try to find another plugin.
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Registro de cambios

2.0.5 2023-02-10

  • [Add] XML format added to product feed types
  • [Fix] Price with tax not showing in the feed
  • [Fix] Product feed stock availability value corrected.
  • [Fix] Delete scheduled action entry when deleting feed

2.0.4 2023-01-27

  • Improvements: Facebook Marketing API v15.0 update.
  • Improvements: Strip all HTML tags from description and short description

2.0.3 2023-01-18

  • Improvements: Country based shipping data updates in product feed.
  • Improvements: Strip all HTML tags from description for Facebook products
  • Improvements: Make Facebook catalog product id unique for sync and feed
  • Tested OK with WooCommerce 7.3

2.0.2 2023-01-09

  • Improvements: Shipping data
  • Improvements: Product description type select option on FB sync
  • Added hourly interval for feed refresh
  • Option to add additional fields in product edit screen ( GTIN, MPN, Brand, Color, Size, Gender…etc)
  • Tested OK with WooCommerce 7.2

2.0.1 2022-11-10

  • Tested OK with WooCommerce 7.1
  • Fixed: Error on category listing page

2.0.0 2022-11-08

  • New: Support for Facebook/Instagram shop and Google shop catalog feeds.

1.2.2 2022-10-18

  • Tested OK with WooCommerce 7.0

1.2.1 2022-08-02

  • Tested OK with WooCommerce 6.7
  • Set the product short description as default when uploading to Facebook Catalog

1.2.0 2022-05-26

  • Tested OK with WordPress 6.0
  • Tested OK with WooCommerce 6.5

1.1.9 2022-04-03

  • Tested OK with WooCommerce 6.3


  • Filter hook ( wt_fb_sync_product_retailer_id ) added for Product retailer id.


  • [Compatibility] WooCommerce 6.2.
  • [Compatibility] WordPress 5.9.
  • Facebook Marketing API v13.0 update.


  • [Compatibility] WooCommerce 6.1.
  • Facebook Marketing API v12.0 update.


  • [Compatibility] WooCommerce 5.9.


  • [Compatibility] Tested OK with WC 5.7.


  • [Compatibility] Tested OK with WP 5.8.
  • [Compatibility] Tested OK with WC 5.6.


  • [Enhancement] Plugin name update.
  • [Enhancement] Facebook marketing API v11 updated.
  • [Compatibility] Tested OK with WooCommerce 5.5.


  • Facebook marketing API v10 updated.
  • Tested OK with WooCommerce 5.3.


  • Plugin icon update.


  • Plugin name update.


  • Facebook marketing API v9 change updated.


  • WC 5.0 tested OK


  • Bug fix: Updating catalog IDs when multiple catalogs


  • Tested OK with WC 4.9.2


  • Tested OK with WP 5.6 and WC 4.8.


  • Plugin name updated.


  • Screenshots updated.


  • Initial commit.