WooCommerce Conversion Tracking


When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

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Privacy Policy

woocommerce-conversion-tracking uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more how Appsero collects and uses this data.

Additionally, read weDevs privacy policy for more.


  • Panel de ajustes
  • Configuración de píxeles de Facebook
  • Configuración de seguimiento de conversión de Google Adwords
  • Configuración de seguimiento de compras de Twitter
  • Custom Codes


Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Requerimientos Mínimos

  • WooCommerce 3.0
  • Versión PHP 5.2.4 o superior
  • Versión MySQL 5.0 o superior

Seguimiento de conversiones

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

En el fragmento de JavaScript, hay lugares donde puedes utilizar order_number, order_total, order_subtotal, currency, etc.

El plugin proporciona los siguientes códigos: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.


¿Funciona con WooCommerce 2.x y 3.x?

Sí, el plugin funciona tanto con la última versión v3.x como con las versiones 2.x más antiguas.

¿Cómo se realiza el seguimiento de las conversiones?

Tenemos tres formas diferentes de realizar el seguimiento de una conversión. La más utilizada es cuando se ha realizado un pedido.

We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.


12 de marzo de 2021
We bought this plugin from Woocommerce back in December and immediately found a bug that rendered the plugin useless for FB integration. We brought it to their attention and they told us they "fixed" it but never pushed the update. We tried to get it solved for over 3 months before we reported them to Woocommerce for breaching the marketplace T&Cs... don't waste your money.
4 de marzo de 2021
I installed the plugin and entered the tracking code into the corresponding field but the tracking pixel isn't firing. I've tried two different pixels and neither one fires using this plugin.
12 de agosto de 2020
The Free version has enough options to make the basic part of tracking tasks in the different platforms like Pixel (Facebook) and Google Ads. I rate five stars because it helped me. So it deserves!
31 de marzo de 2020
Works well as far as I can see but definitely way too expensive for what it is
9 de septiembre de 2019
This plugin has been in use by our team across hundreds of sites in conjunction with a custom attribution tracking system we've developed. This allowed us to track WooCommerce conversions and attribute them appropriately back to which marketing/advertising effort drove the sale. Up until this past week or two we did not have any issues - then, their development team without any notice or consideration, dropped the critical feature of passing custom variables in the free version. This means that we have many many WooCommerce stores that overnight stopped properly reporting conversions which caused a significant issue with our clients. I am very disappointed they removed this feature and it makes the plugin useless for many people.
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Colaboradores y desarrolladores

«WooCommerce Conversion Tracking» es un software de código abierto. Las siguientes personas han colaborado con este plugin.


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Registro de cambios

Version 2.0.9 (6 October, 2021)

  • Fix: Perfect Audience breaking checkbox section issue.
  • Fix: WordPress 5.8 compatibility
  • Fix: Latest WooCommerce 5.7 compatibility

Version 2.0.8 (10 June, 2020)

  • Fix: Dismissable HA notice, was introduced in v2.0.7.
  • Fix: Removed discount notice as it was deprecated.

Version 2.0.7 (2 May, 2020)

  • Fix: Removed unnecessary usage of wp_kses_post(), which was breaking the plugin.
  • Improved: Added WordPress 5.4 compatibility.
  • Improved: Added WooCommerce 4.0 compatibility.
  • Improved: Removed the v2.0 welcome notice, which isn’t relevant anymore.

Version 2.0.6 (02-January-2020)

  • [fix] Missing ajax addToCart value of facebook
  • [fix] php-cs-fixer: Sanitization and nonce verification

Version 2.0.4 (21-August-2019)

  • [fix] Happyaddons dismissable banner
  • [fix] Getting started link doesn’t work
  • [tweak] Change from Google Adwords to Google Ads

Version 2.0.3 (05-August-2019)

  • [fix] AddToCart Event doesn’t work for ajax
  • [new] Add happy addons banner

Version 2.0.2 (29-April-2019)

  • [fix] Missing value of product price

Version 2.0.1 (04-April-2019)

  • [fix] Added plugin require notice

Version 2.0 (22-February-2018)

  • Lanzamiento de la versión principal
  • Individual gateway integrations
  • More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

  • Added plugin action links for Docs and Settings.
  • Se agregó una encuesta para las características de la próxima versión.
  • Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

  • [fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

  • [improvement] WooCommerce v3.0 compatibility
  • [new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
  • [new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

  • Updated with plugin slug as the textdomain
  • Integration class PHP compatibility

1.2.1 – 9-June-2016

  • [fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

  • [new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

  • [new] Dynamic values on product and checkout script

1.0 – 08/07/2015

  • [fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

  • [fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

  • Renamed position option «In Footer» to «Inside Body Tag», may be was confusing to users.

0.1.1 – 06/04/2014

  • Added position parameter for display position control

0.1 – 27/03/2014

  • Versión inicial