WooCommerce Conversion Tracking


When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

Características Pro

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Tareq Hasan


  • Panel de ajustes
  • Configuración de píxeles de Facebook
  • Configuración de seguimiento de conversión de Google Adwords
  • Configuración de seguimiento de compras de Twitter
  • Custom Codes


Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Requerimientos Mínimos

  • WooCommerce 3.0
  • Versión PHP 5.2.4 o superior
  • Versión MySQL 5.0 o superior

Seguimiento de conversiones

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

En el fragmento de JavaScript, hay lugares donde puedes utilizar order_number, order_total, order_subtotal, currency, etc.

El plugin proporciona los siguientes códigos: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.

Preguntas frecuentes

¿Funciona con WooCommerce 2.x y 3.x?

Sí, el plugin funciona tanto con la última versión v3.x como con las versiones 2.x más antiguas.

¿Cómo se realiza el seguimiento de las conversiones?

Tenemos tres formas diferentes de realizar el seguimiento de una conversión. La más utilizada es cuando se ha realizado un pedido.

We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.


JS code is not included in any page

I tried my best to make this work, but the JS code never appeared on any of the ckeckout process pages. Cleared cache just in case, but didn't work.... Plugin version 2.0 Woocommerce version 3.3.4

Code wrong or broken, so its not working

Installed the tracking code from google in the "cart" section and it is obviously some programming erorr as the Google Chrome extension identifys a tracking error: Dynamic conversion value in wrong format. Conversion Value <? Conversion Value in the <noscript> tag < I am mentioning that I did NOT CHANGE anything in the code from Google, so obviously this plugin is not reading the G-codes properly, so there is very little hope it will track properly. Besides, support seems inexistant lately ....

Didn't work and crashed Google Analytics eComm tracking

Total waste of time. Got fatal error: PHP Fatal error: Call to undefined function... Not only did it give a fatal error, but it also crashed my GA eComm tracking at the same time! So - no FB conversion tracking and no GA eComm tracking while this plugin was enabled. Disappointing!
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Colaboradores y desarrolladores

“WooCommerce Conversion Tracking” es un software de código abierto. Las siguientes personas han colaborado con este plugin.


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Registro de cambios

= Version 2.0.2 (29-April-2019)

  • [fix] Missing value of product price

Version 2.0.1 (04-April-2019)

  • [fix] Added plugin require notice

Version 2.0 (22-February-2018)

  • Lanzamiento de la versión principal
  • Individual gateway integrations
  • More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

  • Added plugin action links for Docs and Settings.
  • Se agregó una encuesta para las características de la próxima versión.
  • Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

  • [fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

  • [improvement] WooCommerce v3.0 compatibility
  • [new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
  • [new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

  • Updated with plugin slug as the textdomain
  • Integration class PHP compatibility

1.2.1 – 9-June-2016

  • [fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

  • [new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

  • [new] Dynamic values on product and checkout script

1.0 – 08/07/2015

  • [fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

  • [fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

  • Renamed position option «In Footer» to «Inside Body Tag», may be was confusing to users.

0.1.1 – 06/04/2014

  • Added position parameter for display position control

0.1 – 27/03/2014

  • Versión inicial