Descripción
Este es el plugin oficial de Facebook para WooCommerce, que conecta tu web WooCommerce con Facebook. Con este plugin, puedes instalar el píxel de Facebook y subir el catálogo de tu tienda online, lo que te permite ejecutar fácilmente anuncios dinámicos.
El marketing en Facebook ayuda a tu negocio a construir relaciones duraderas con la gente, a encontrar nuevos clientes y a aumentar las ventas de tu tienda online. Con esta extensión de anuncios de Facebook, llegar a las personas que más interesan a tu negocio es sencillo. Esta extensión seguirá los resultados de tus anuncios a través de los dispositivos. También te ayudará a:
- Maximizar el rendimiento de tu campaña. Al configurar el píxel de Facebook y crear tu audiencia, optimizarás tus anuncios para las personas que probablemente compren tus productos y llegarás a las personas con anuncios relevantes en Facebook después de que hayan visitado tu web.
- Encontrar más clientes. Al conectar tu catálogo de productos, se crearán automáticamente carruseles de anuncios que mostrarán los productos que vendes y atraerán más compradores a tu web.
- Generar ventas entre los visitantes de tu web. Cuando configures el píxel de Facebook y conectes tu catálogo de productos, podrás usar anuncios dinámicos para llegar a los compradores cuando estén en Facebook con anuncios de los productos que han visto en tu web. Esto se incluirá en una futura versión de Facebook for WooCommerce.
Soporte
Si crees que has encontrado una vulnerabilidad de seguridad en Facebook, te animamos a que nos lo hagas saber de forma inmediata. Investigamos todos los informes legítimos y hacemos todo lo posible para corregir rápidamente el problema. Antes de informar, por favor, revisa esta página, que incluye nuestra política de divulgación responsable y la guía de recompensas. Puedes enviar los fallos aquí o contactar con el soporte publicitario aquí.
Cuando abras un fallo en GitHub, por favor, danos tantos detalles como sea posible.
- Síntomas de tu problema
- Captura de pantalla, si es posible
- La URL de tu página de Facebook
- La URL de tu web
- Versión actual de Facebook for WooCommerce, WooCommerce, WordPress y PHP
Instalación
Visita el centro de ayuda de Facebook aquí.
Reseñas
11 de junio de 2025
2 respuestas
V3.5.2: This plugin had ONE JOB: Enable me to run Facebook ads set to Purchase Events. But the plugin does not register live purchases, so I cannot set up or run a Facebook ad how I want it. I have wasted three days and money on Facebook ads trying to get this sorted, I cannot believe such a bug-infested non functional plugin can exist… Is anyone in the company even testing it before releasing it or are you just relying on users reporting bugs as your means of testing??
Here are just some of the things that worked fine with the Meta Pixel plugin and not with this plugin:
Purchase EventsMeta Pixel Helper Chrome Extension (Only detects the pixel is present, not any activity on the page- and the pixel was not even present in the post-purchase thank-you page!)Facebook Test Events Tool
Additionally, once you have run through the wizard there are no useful settings in the plugin page to try and resolve problems, only «delete connection».
5 de junio de 2025
2 respuestas
Hard to believe this is an official Facebook plugin. Releasing updates that crashes sites is truly horrible. Also they are slow to update the plugin, causing warning messages on every admin page.
4 de junio de 2025
2 respuestas
The whole store crashed due to this plugin
4 de junio de 2025
2 respuestas
Irresponsáveis, como lançam uma atualização que quebrou os sites?
4 de junio de 2025
5 respuestas
Yep, you need to sort this asap. I’ve had two client websites showing a ‘Critical Error’, fortunately I guessed it was this plugin and was correct, deactivating a plugin via FTP fixes the site problem. They will be left without it until you let me know of a fix, thanks.
4 de junio de 2025
2 respuestas
disaster, plugin from a famous company but not given enough attention
Colaboradores y desarrolladores
«Facebook for WooCommerce» es un software de código abierto. Las siguientes personas han colaborado con este plugin.
Colaboradores
«Facebook for WooCommerce» está traducido en 18 idiomas. Gracias a los traductores por sus contribuciones.
Traduce «Facebook for WooCommerce» a tu idioma.
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Registro de cambios
3.5.3 – 2025-06-17
- Tweak – Add comprehensive unit tests for Locale class by @sol-loup in #3362
- Tweak – Add unit tests for Idempotent_Request trait by @sol-loup in #3380
- Tweak – Add comprehensive unit tests for MetaLog Response by @sol-loup in #3376
- Tweak – Add comprehensive unit tests for ProductSets Delete Response class by @sol-loup in #3398
- Fix – Since tags by @sol-loup in #3397
- Tweak – Add comprehensive unit tests for Pages Read Response by @sol-loup in #3378
- Tweak – Add comprehensive unit tests for User Response to improve code coverage by @sol-loup in #3377
- Fix – Linter errors for ./includes/fbproductfeed.php by @ajello-meta in #3396
- Tweak – Add unit tests for Events AAMSettings class by @sol-loup in #3369
- Tweak – Improve CAPI event handling & add logging for Purchase events by @iodic in #3360
- Fix – Adding links to the updated banner by @SayanPandey in #3388
- Fix – Removing deprecated tag from Product Sync tab by @SayanPandey in #3387
- Fix – Transmit opted_out_woo_all_products timestamp by @vinkmeta in #3386
- Tweak – Product sync tab deprecation using Rollout Switches by @SayanPandey in #3364
- Tweak – Excluded categories and tags from Rollout Switches by @SayanPandey in #3382
- Tweak – Add unit tests for ProductExcludedException and ProductInvalidException by @sol-loup in #3357
- Tweak – Global sync check for Rollout Switches by @SayanPandey in #3367
- Fix – Limiting BatchLogHandler processing for performance reasons by @vinkmeta in #3381
- Tweak – Add unit tests for Framework Api Exception class by @sol-loup in #3370
- Tweak – Add unit tests for Framework Plugin Exception class by @sol-loup in #3371
- Fix – Updated since tags across a few files by @sol-loup in #3374
- Fix – Deprecated the concept of tip info by @vinkmeta in #3373
- Fix – Removed instance of deprecated logger by @vinkmeta in #3372
- Fix – the process to share ExternalVersionUpdate with Meta by @vinkmeta in #3365
- Fix – Failing tests by @vinkmeta in #3366
- Fix – Deprecated legacy logging apis by @vinkmeta in #3351
- Fix – Issue with productSetSyncTest causing warnings during PHPUnit by @sol-loup in #3355
- Tweak – Add comprehensive unit tests for Events\Normalizer class by @sol-loup in #3359
- Tweak – Add unit tests for API Response classes to improve code coverage by @sol-loup in #3358
- Fix – Deprecated the concept of fblog by @vinkmeta in #3354
- Fix – Deprecated tool tip event concepts by @vinkmeta in #3349
- Fix – Removed unnecessary logs being sent to Meta servers by @vinkmeta in #3347
- Fix – Clean up info Banner releated class and components by @vinkmeta in #3348
- Fix – Sending backgroung syncing jobs action logs to Meta by @vinkmeta in #3346
- Fix – Tracking error messages being displayed to Admins by @vinkmeta in #3345
- Tweak – Workflow for Releasing Plugin by @tzahgr in #3309
- Fix – Deleted wp_ajax_ajax_sync_all_fb_products action by @vinkmeta in #3343
- Fix – Deprecated log_with_debug_mode_enabled by @vinkmeta in #3342
- Fix – Removed unnecessary logs by @vinkmeta in #3341
- Fix – removing duplicate logging by @vinkmeta in #3337
- Fix – Updated exception logs to centralized logger by @vinkmeta in #3338
- Fix – Migrated Feed Logger by @vinkmeta in #3340
- Fix – Deprecated log_to_meta functionality by @vinkmeta in #3336
- Fix – Enabled fbproduct for code sniffing in #3328
- Fix – Enabled phpcs for plugin banners by @vinkmeta in #3332
- Fix – Updated loggers for Feeds by @vinkmeta in #3335
- Fix – Updated loggers for checkout flow by @vinkmeta in #3334
- Fix – Logging background product syncing debug logs by @vinkmeta in #3329
- Fix – Enabled Pixel Normalizer for CS by @vinkmeta in #3333
- Fix – Update to Feed Loggers by @vinkmeta in #3330
- Fix – Debug logs for background product syncing by @vinkmeta in #3327
- Add – Sync all products if user has opted-in for Woo All Products by @SayanPandey in #3281
- Fix – PHPUnit warnings by renaming test files to match their class names by @sol-loup in #3311
- Tweak – Removing exclusion of sync of excluded categories and tags by @SayanPandey in #3244
- Fix – Lints and phpcs issues with fbproduct by @vinkmeta in #3324
- Fix – Code sniffing fixes for fbproduct by @vinkmeta in #3323
- Fix – Migrated Product Feed Progress Logging Mechanism by @vinkmeta in #3321
- Fix – Added critical log when user attempting non-permissible actions by @vinkmeta in #3322
- Fix – Handling edge case with BatchLogHandler in #3320
- Fix – Product Group Logging by @vinkmeta in #3317
- Fix – PHPCBF for fbproduct by @vinkmeta in #3319
- Fix – Linting for WC_Facebookcommerce_Background_Process by @vinkmeta in #3318
- Tweak – Adding tags on excluded categories and tags by @SayanPandey in #3308
- Tweak – Removing unnecessary modal for excluded categories by @SayanPandey in #3307
- Tweak – Removing delete on stock check by @SayanPandey in #3306
- Add – Showing a banner to the user about the changes by @SayanPandey in #3256
- Fix – Updated location for Product Feeds by @vinkmeta in #3316
- Tweak – Removing internal wiki links by @vinkmeta in #3315
- Add – Introducing a centralized logger by @vinkmeta in #3313
- Fix – Update ratings and reviews query logic and fix tests by @nrostrow-meta in #3312
- Fix – Restoring the product sync tagging with integers by @SayanPandey in #3305
- Tweak – Removing Enable Sync checkbox by @SayanPandey in #3241
- Fix – Flush rewrite rules to ensure /fb-checkout endpoint is working correctly by @ajello-meta in #3301
- Tweak – Deprecating Product Sync tab by @SayanPandey in #3273
- Tweak – Updated GitHub PR template by @vinkmeta in #3304
- Fix – Changed json_encode to wp_json_encode to avoid phpcs issues by @vinkmeta in #3303
- Fix – Replaced json_encode with wp_json_encode by @vinkmeta in #3276
- Fix – Linting issues resolved for includes/ProductSets/Sync.phpby @sol-loup in #3188
- Fix – Linting issues resolved for includes/Utilities/Background_Remove_Duplicate_Visibility_Meta.php by @sol-loup in #3187
- Fix – Linting issues resolved for includes/Events/Event.php by @sol-loup in #3189
- Tweak – Enable Video sync at Variable Product Level by @gurtejrehal in #3291
- Fix – Revert #3295 by @vinkmeta in #3299