Premmerce Permalink Manager for WooCommerce


Premmerce Permalink Manager for WooCommerce is developed to shortener the current WooCommerce URL to increase your site SEO ranking.
According to several industry studies, we acknowledge at least two purposes to utilize Permalink Manager for eCommerce:

  • URL Length. According to Ahrefs research, there is a clear correlation between the number of characters in a URL and rankings.
  • URL Path. Another well-known fact in the industry is that the closer the page located to the homepage, the more authority boost it may get vs. pages hidden deep down in a site’s architecture. You can read more on top ranking factors on the Backlinko article.

Características principales del plugin

  • Removing /product-category base from URL to leave the only category slug. E.g., having instead of
  • Removing /product base from URL to leave the only product slug. E.g., having instead of
  • Automatic adding of the ‘rel = canonical’ attribute eliminates duplicate pages in the search results. This is highly recommended to avoid pages duplication in a Google index
  • Tested with a large number of products (over 100k)
  • Simple plugin’s interface lets you set up everything on one page with just a few clicks.
  • Compatibility with the foremost WooCommerce plugins, as well as with WPML
  • Tested with a large number of products (over 100k)

Las principales ventajas competitivas del plugin

  • Set up a product URL that consists of a product and category slugs. E.g., Such a descriptive URL helps your SEO visibility as well, according to Ahrefs study
  • You can also set up a full path to the product through its categories hierarchy. E.g.,
  • You can choose the main category to generate a product URL
  • Removing all the prefixes from the URL, leaving just the category or product name
  • You can choose a main category to generate a product URL.

Additional features available in Premmerce Permalink Manager for WooCommerce Premium only:

Premmerce Permalink Manager for WooCommerce Premium

  • Remove the base from the product tags URL. E.g., instead of
  • Automatic creation of 301 redirects for duplicated pages. It’s extremely important in case you don’t wanna lose old structure URLs weight in Google ranking
  • Breadcrumbs Support
  • Replace the product slug with an SKU
  • Adding a suffix to the product and category URL
  • Premium support


Aquí puedes comprobar cómo cómo funciona en el tema Storefront:

Or on the SalesZone theme:

Plus, you can create your demo-store and test this plugin together with Premmerce Premium
and all other Premmerce plugins and themes developed by our team available here: Premmerce WooCommerce Demo.

Este plugin es 100% compatible con

  • funcionalidad base de WooCommerce
  • Yoast SEO
  • WPML WooCommerce Multilingual
  • Polylang
  • todos los plugins de Premmerce


  • Ahrefs research - Dependence between the number of characters in URL & Google ranking
  • Los ajustes del plugin
  • Url example
  • Number of characters in URL (median)


¿Afecta el plugin a la velocidad de respuesta de una tienda online?

Hemos probado cómo funciona el plugin con la instalación básica de WooCommerce y el tema estándar Storefront y no hemos notado ninguna influencia en la tasa de respuesta de la tienda.

¿Crea el plugin enlaces duplicados? ¿Afecta al SEO?

El plugin funciona perfectamente con el plugin Yoast SEO instalado. No se generan enlaces duplicados. Todas las URL similares son automáticamente etiquetadas como canónicas, de acuerdo con las recomendaciones de los motores de búsqueda.


La documentación completa está disponible aquí: Premmerce Permalink Manager for WooCommerce

Instrucciones de instalación

Go to Plugins -> Add New section from your admin account and search for Premmerce Permalink Manager for WooCommerce.

You can also install this plugin manually:
* Download the plugin’s ZIP archive and unzip it.
* Copy the unzipped permalink-manager folder to the /wp-content/plugins/ directory.
* Activate the plugin through the ‘Plugins’ menu in WordPress


7 de enero de 2021
Does exactly what it say. Pros: Simple interface Easy to use Has all the needed functionality to have nice SEO friendly URLs in Woo store Adds the option to specify canonical tags Really not a single bad thing to point out. Don't need the 301 redirects at the moment, but if I did, definitely wouldn't mind paying for it, since it's proven to work well. Haven't tried it on WPML or Polylang though, but hope it works just as well. Thanks and keep up the good work.
12 de noviembre de 2020
Great, free, useful plugin if you want your category link to be yourURL/category name and product link to be yourURL/product-name. Even skips parent category names. Thank you so much!
6 de septiembre de 2020
it solved my "headache" very well Thank so much
25 de febrero de 2020
For now very well, install-> select the desired option and load without problems. It remains to be checked how it behaves with WPML and other plugins
22 de noviembre de 2019
This plugin causes issues with oembed files, creating 404 errors. I tried to walk them through an issue with the plugin and their support played the blame game. They literally disabled every plugin on my live site, only to claim it is a "conflict", but in their words "I can`t say with what exactly". Yeah, it conflicts with WordPress core and WooCommerce. Avoid.
Leer todas las 32 reseñas

Colaboradores y desarrolladores

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Registro de cambios


Release Date: July 24, 2017

  • Initial release


Release Date: Sep 26, 2017

  • Fixed a bug with wrong translation domain
  • Updated FileManager


Release Date: Oct 31, 2017

  • Added premmerce SDK
  • Added freemius SDK
  • Added php 5.6 support
  • Added WooCommerce version check annotations
  • Fixed behavior with unresolved plugin dependencies
  • Fixed bug when domain has same name as url prefix
  • Fixed bug with plain settings
  • Fixed bug with rewrite rules after plugin install


Release Date: Nov 20, 2017

  • Added WordPress 4.9 support
  • Added WooCommerce 3.2.4 support


Release Date: Dec 06, 2017

  • Fixed product comments pagination
  • Added Premmerce icon to menu
  • Added Premmerce version check
  • Added WordPress 4.9.1 support
  • Added WooCommerce 3.2.5 support


Release Date: Jan 24, 2018

  • Updated freemius sdk
  • Fixed the dependency check on multisite


Release Date: Feb 02, 2018

  • Added WooCommerce 3.3.0 support
  • Updated translations


Release Date: Apr 19, 2018

  • Fixed product comments pagination
  • Fixed WPML term link
  • Fixed private product link
  • Fixed product hierarchical permalink
  • Updated settings interface
  • Added «YOAST» primary category
  • Added canonicals
  • Added remove tag base to premium version
  • Added redirects to premium version


Release Date: May 18, 2018

  • Fixed payment redirect
  • Fixed undefined index when product has no category


Release Date: Jun 22, 2018

  • Fixed user trailing slash
  • Fixed plugin updater scripts
  • Added WooCommerce 3.4 support
  • Added AMP support
  • Removed freemius menu subitems
  • Updated premmerce SDK


Release Date: Jul 31, 2018

  • Fixed cyrillic slugs
  • Fixed WPML language url trailing slash
  • Fixed AMP redirects
  • Fixed tag permalinks updates


Release Date: Aug 2, 2018

  • Fixed upgrade page


Release Date: Nov 14, 2018

  • Updated freemius version to 2.1.3
  • Added WooCommerce 3.5 support


Release Date: Nov 27, 2018

  • Fixed updater


Release Date: Nov 29, 2018

  • Fixed updater


Release Date: Dec 20, 2018

  • Fixed bug with cyrillic symbols in product slug
  • Updated freemius version


Release Date: Mar 1, 2019

  • Security fix


Release Date: Mar 12, 2019

  • Fixed category slug translated with WPML


Release Date: Apr 22, 2019

  • Updated WooCommerce compatibility version to 3.6


Release Date: May 2, 2019

  • Fix canonical redirect from product with non published status


Release Date: Jun 24, 2019

  • Update Freemius to 2.3.0
  • Update Premmerce SDK to 2.1


Release Date: Sep 12, 2019

  • Updated WooCommerce compatibility version to 3.7


Release Date: Feb 20, 2020

  • Updated WooCommerce compatibility version to 3.9
  • Updated WordPress compatibility version to 5.3
  • Updated Freemius SDK to 2.3.2


Release Date: March 26, 2020

  • Updated WooCommerce compatibility version to 4.0.1


Release Date: May 18, 2020

  • Polylang compatibility
  • new feature «Url suffix»
  • support new symbols
  • minor improvements


Release Date: December 15, 2020

  • Added new feature «Breadcrumbs Support»
  • Added new feature «Replace the product slug with an SKU»
  • Updated WooCommerce compatibility version to 4.8
  • Updated WordPress compatibility version to 5.6
  • Updated Freemius SDK to 2.4.1
  • Minor improvements and fixes