Hustle – Email Marketing, Lead Generation, Optins, Popups


Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Instant Templates For Every Kind Of Offer

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Highly Targeted Display Settings

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Set Specific Schedules For Best Results

Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.

Reach Out To Visitors Via Email

Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.

Get Busy With Social Sharing

Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte
  • 500px
  • Houzz
  • Instagram
  • Twitch
  • YouTube
  • Telegram
  • WhatsApp

Form Builder Integrations

Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.

Grow Your Mailing List

Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • MailChimp & MailChimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Mailster
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue
  • MailPoet
  • MailerLite
  • iContact
  • Zapier
  • SendGrid

Gutenberg WordPress Editor Block

Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.

Smart Exit-Intent

Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.

ReCAPTCHA Spam Warrior

Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.

Adblock is no Match for Hustle

Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.

Measure Performance and Results

Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, embeds and after post opt-ins
  • Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
  • 3 free popups upgrade to Hustle Pro for unlimited
  • 3 free slide-ins upgrade to Hustle Pro for unlimited
  • 3 free social share bars upgrade to Hustle Pro for unlimited
  • 3 free embeds upgrade to Hustle Pro for unlimited
  • Built-in designs editor for simple customization
  • Color match your brand, like magic
  • Smooth display animations
  • Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
  • Super powerful conditions for targeting your audience
  • Schedule your modules to display at a specific time or date
  • Track how many times pop-ups, slide-ins and opt-ins are displayed
  • See submissions straight through WordPress
  • Conversion rates overview
  • 4 default layouts
  • Easy management dashboard
  • New features, layouts and sass coming every month

What Do People Say About Hustle?


“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan


“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack


«We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98


«Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario


«Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch

A Note From Hustle

Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:

  • Smush – Image Compression and Optimization
  • Forminator – Form, Quiz, Poll and Survey Builder
  • Hummingbird – Speed up, Cache, Optimize Your CSS and JS
  • Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages

And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 7 days:

My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.

Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.

Enjoy, The Hustle

About Us

WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:

Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:

Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!


  • Easily customize the look of your campaigns using the in-built appearance settings.
  • Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates.
  • All the display conditions you need for targeted marketing.
  • Quickly create and display a floating social sharing icon bar.
  • Build beautiful pop-ups with any of the 4 included layouts.


What is Hustle and where did WordPress PopUp go?

WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!

Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?

Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.

Are there any feature limitations with Hustle?

No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.


14 de septiembre de 2021
I installed some time ago, but only recently started to utilise. A few learning challenges, but overall does all that is promised. Bit of a challenge finding help (community), but I'll get there
19 de abril de 2021
Amazingly good and really free Plugin! Easy to setup and offers enormous amount configuration options. And all inside your own WordPress installation. No hassle with registrations and all of that annoying stuff. And the best of it all is that it all works as offered and intended! Love it! Good effective support too! Pretty sure we are going to use it in the near future. Far en beyond 5 start worthy!
Leer todas las 745 reseñas

Colaboradores y desarrolladores

«Hustle – Email Marketing, Lead Generation, Optins, Popups» es un software de código abierto. Las siguientes personas han colaborado con este plugin.


«Hustle – Email Marketing, Lead Generation, Optins, Popups» ha sido traducido a 5 idiomas locales. Gracias a los traductores por sus contribuciones.

Traduce «Hustle – Email Marketing, Lead Generation, Optins, Popups» a tu idioma.

¿Interesado en el desarrollo?

Revisa el código , echa un vistazo al repositorio SVN o suscríbete al registro de desarrollo por RSS.

Registro de cambios

7.4.7 ( 2021-11-01 )

  • New: Hook for cloning modules to a new subsite when creating it on Multisite
  • Enhance: Check jQuery compatibility issues for scripts
  • Enhance: Ability to use CSS IDs as CTA button
  • Fix: Integration with Mailpoet mapping fields
  • Fix: Display custom logo enabled in white label
  • Fix: Disable read more tag for TinyMCE editor
  • Fix: Adding custom logo in WPMU DEV White label makes some other images invisible
  • Fix: Network Settings link in plugin page
  • Fix: Fatal Error when Schedule Start Date or End Date is Set Improperly for Slide-ins
  • Fix: Close button checkbox is not working
  • Fix: Custom User Font improperly set for Form Submit Button
  • Fix: Resetting Appearance settings for modules created based on a template
  • Fix: @media styles in Custom CSS
  • Fix: Icon color not being applied
  • Fix: Libre Franklin Google Font is missed
  • Fix: Border radius is not applying
  • Fix: Mobile size is not overriding the Desktop size
  • Fix: Tracking disabled button showing on mobile when Tracking is enabled
  • Fix: Active Pop-ups counter is not updating right away when you publish/unpublish
  • Fix: Borders overlap the background image
  • Fix: Pop-ups/Slide-ins triggers inside Elementor page builder

7.4.6 ( 2021-10-04 )

  • New: Halloween template
  • New: Cache analytics data
  • New: How-to guide for visibility conditions
  • Enhance: Remove all cookies for GDPR compliance
  • Enhance: Remove subsite plugin data from DB after uninstalling the plugin on multisites
  • Enhance: Allow using module field values in «Submission behavior» redirect URL
  • Enhance: Remove spaces when you enter third-party credentials
  • Enhance: Image usage in templates
  • Enhance: Free to Pro upgrade
  • Enhance: Error handling with invalid reCaptcha keys
  • Enhance: Compatibility with Social Platform counters
  • Fix: Deprecated warnings for «block_categories» function
  • Fix: Missing footer menu
  • Fix: Popups close button background color with Twenty Twenty-One theme
  • Fix: Mobile custom slide-in size
  • Fix: Appearance > Typography > Reset button doesn’t work
  • Fix: Never see this again link in slide-in mobile settings
  • Fix: Never see this again link hover and focus colors
  • Fix: Email address placeholder alignment
  • Fix: Popup compatibility with AdBlock
  • Fix: Embeds preview
  • Fix: Sub bullet point in main content
  • Fix: Arrow icon on Visibility page
  • Fix: Video Tutorials on the dashboard
  • Fix: z-index for datepicker on Email Lists filter
  • Fix: UI differences in wizard when Forminator is enabled

7.4.5 ( 2021-08-11 )

  • New: Module templates
  • Enhance: Behavior when publishing and required fields are missing
  • Enhance: Display the «Visibilty after opt-in» setting for informational modules
  • Enhance: Always follow the «Visibilty after opt-in» setting for external forms
  • Enhance: Make the «After opt-in» behavior work with all confirmation types on AJAX Gravity Form forms
  • Fix: Automated emails not being sent by ConstantContact for Hustle subscriptions
  • Fix: PHP notice when subscribing to Mailchimp in some scenarios
  • Fix: «Scroll to» option in triggers not being saved
  • Fix: PHP notices for modules not migrated from 4.1.0
  • Fix: Popup’s appearance on iOS 14.3 or greater
  • Fix: Missing navigation in the wizard pages for mobiles
  • Fix: Inserting placeholders for the automated email’s date, time, and recipient not working
  • Fix: Resetting the typography options trigger error notices on reload in some cases
  • Fix: Compatibility issue with ACF’s time field
  • Fix: Compatibility issue with Oxygen builder
  • Fix: Exit intent behavior having a wrong description
  • Fix: After CTA click and after submission visibility cookies expiring with the current session
  • Fix: «Hide on page/post» after subscription not working on the home page when it contains the latest posts

7.4.4 ( 2021-04-08 )

  • Fix: Global Hubspot connection failing to authenticate
  • Fix: Global ConstantContct connection failing to authenticate
  • Fix: jQuery migration warnings

7.4.3 ( 2021-02-19 )

  • Fix: Compiling issues in the free version

7.4.2 ( 2021-02-16 )

  • Fix: Multiple triggers migration in multisites

7.4.1 ( 2021-02-11 )

  • New: Multiple triggers
  • New: Valentine’s Day and Chinese New Year templates
  • Enhance: Minor UX and UI details
  • Fix: ConstantContact integration error on activation when Constant Contact Forms for WordPress is enabled
  • Fix: Infusionsoft missing fields on subscriptions under certain conditions
  • Fix: Mautic not accepting valid credentials

Changelog for previous versions.